audience and institutions

1) Read this extract from the Ofcom 2014 report on the consumption of news in the UK. What are the key statistics relating to the influence of new and digital media?

News consumption the UK

• This is particularly evident in the 16-34 age group,where use of internet or apps for news has increased from 44% in 2013 to 60% in 2014.

• with 75% of UK adults saying they use TV as a source of news; this figure has seen a small decrease since 2013 (78%).

• over a quarter (28%) of those who consume news in the UK named BBC One, compared to over one-third (34%) in 2013. Since 2013 there has been an increase in the number of people stating a website/app as their most important news source.

• However, 16-24 year olds consumed only 27 hours of news on television in the same period, compared to 196 hours for those aged 55 and over.
• UK politics and current affairs, and worldwide current affairs,

• are seen to have societal importance by half (49%) of UK adults, crime by 48% and weather by 45%.

2) Come up with an example of an institution that has benefited from the changes new and digital media has brought to the news industry. Explain how new technology has helped the institution and try to find statistics or financial figures that support your point.

people who work or are at school and uni ect. may not have time through out the day to keep updated with the channels and programmes particularly because the may not free at the time, however because of demand by the audiences, BBC iplayer has been set up so that people may catch up and watch their programme at a a time that may suit them. This allows google and also the BBC  to increase their viewers and ultimately increase their income/profit.

3) Find an example of an institution that has suffered as a result of the changes new and digital media has brought to the news industry. In what way has it had a negative impact? Again, try and find actual statistics or financial figures to explain your point

The shop called Block Buster went bust because it used to sell CD's however as time progressed less people could access movies and music for free on-line and the demand of DVDs were very little.

4) Answer the following question in a mini-essay on your blog:

Who has benefited most from the changes new and digital media have had on the news industry - audiences or institutions?

The impact of new and digital media has had a great influence on the way audiences view news and the way it may have benefited or caused problems for huge British institutions.

Because of new and digital media, news can be access everywhere and anywhere, whether its on the go or at home too.This is done through the usage of apps, twitter  or even just browsing through e-news. Essentially a great advantage to this is the fact that audiences can voice their opinions on the comments section or re-tweet and favourite certain news, this also allows an interactive relationship and democracy to to play an important role in our society, as more people are aware of the news and do not just have to rely on the television to gain access to news.  

This also has a positive impact on the news institutions as they get to publicise their institution which will ultimately generate a higher number of viewers, consuming their media for news. 

On the other hand people in the future may not have free access to the news on-line and print, by having a fee to view the news on certain plat forms leading to the decrease in consumption of the news

User generated forums also allow audiences to publish news out and about which breaks out of the traditional gate keepers and allows alternative view to be voiced. Conversely, this may have a negative impact and lead to a decline in the profits of major and even smaller news producing news and their institution can suffer from this badly, resulting to job cuts and decline in revenues.  

Newspapers suffer disproportionately as they are still running with costly and unwieldy ‘old media’ print distribution. There are approximately 55,000 shops and outlets with a delivery of heavy newspapers early every morning.