- Why are respected news brands good news for Twitter?
News brands are good for twitter as organisations on social media will become more popular and get re tweeted and spread, discussed and explored in sometimes even a banterous way through twitter.
59% of twitter users follow news brands increasing the amount the amount people may rely on social media to convey they're context.
People also enjoy
the personalisation, debate
and finding communities of
like-minded people, which
are all elements of their
news experience, 40%
to see what’s going
on with my favourite
newspaper brand(s).
- Why in turn is Twitter good for respected news brands?
Twitter’s instant accessibility
and diversity of content enables
news brand followers to widen
their portfolio of sources to suit
their own interests, opinions and
tastes.
It helps them generate opinions,or even just spark an interest in the news so that ultimately people resort to the news. Twitter helps audiences read the news that they would not usually read on print format (60%) or even read online (55%).
- The report suggests that old and new media “are not, in fact, in direct competition, but often work extremely well together to enhance both the media eco-system and the consumer experience”. What evidence do they provide to support this idea? Do you agree with it?
Special relationship between news brands
and Twitter. They have become inter-dependent and
mutually beneficial, and help each other by expansing their audiences. They both allow:
- knowledge
- community
- gossip/banter
- opinion
“It is important that news on Twitter
provides links to more in-depth
articles and analysis” and News brands offer expert
opinion pieces while individual
journalists offer honest and
frank opinions, as well as
engaging with followers.
Twitter and news brands
together provide a real sense of
community – “discovering people
with shared interests I wouldn't
otherwise meet”.
Gossip and banter about
celebrities, sports or political
scandals are all part of the
entertainment and are often
turned to when newsbrand
followers want to relax.
“Before I leave for work I
always browse through Twitter.
That’s the first place I access
the news every day.”
- On page 24/25 of the report, the focus turns to 'gossip' or 'banter'. What example tweets from journalists are used to illustrate this?
- whether Kim K's bum looks bigger in those pants or not.
- the shocking truth behind Jennifer Aniston’s new hair
- Favourite story all weekend has been Del Boy killing the British sheepskin coat industry. LOL
- Do you think the increasing amount of 'gossip' or 'banter' is harming the reputation of news and journalists?
- What does the report say about trust in Twitter and journalists (look at pages 34-39)?
Journalists on Twitter are
a trustworthy and faster
source of news (39%)
I feel I have a more
personal connection with
journalists I follow (48%)
Twitter gives me access
to journalists I wouldn’t
otherwise connect with (69%)
Journalists
Honest views, instant
updates, humour,
expertise
Twitter
Raises profile and
leads to news brand
content
Journalists
• Often first to break stories
• Offer an insider view
• Witty and humorous insights
• Personal opinions – less constrained
Sub-brands
• A way of filtering information
and tailoring to personal interest
• A way of finding out about stories
that might not make the headlines elsewhere
• A meeting point to connect through
comment and debate
Newsbrands
• A source of authority on breaking stories
in a sea of speculation and gossip
• Signpost places for further information
and comment via links
- Finally, do you think new and digital media developments such as Twitter have had a positive or negative impact on traditional newspapers?
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